A long time ago, in a little purple shack called Humphrey's Bar & Grill, four guys sat down after a hard day's work. Their little venture was starting to take off. As they sipped their well-deserved beers, one of the guys said, "We really busted our humps today." The four looked at each other and a light bulb went on in their heads. Humphrey's = Hump Hard. "Life is short, hump hard," became the slogan the four partners lived by. The Hump Hard t-shirt was born, or should we say worn. Over the years, numerous new slogans were created. .